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Yorkshire Day

August 1st is Yorkshire day. To celebrate this we are launching a new jersey.


On the (very slight) off chance that you didn’t know Yorkshire is hosting the Grand Depart for the Tour in 2014.

Yorkshire is the home of some very notable people – Tom Simpson, Malcom Elliot, Brian Robinson, Barry Hoban, Beryl Burton, Ben Swift, the Chuckle Brothers.

If you’ve never done it, riding the hills of Yorkshire can only be described as hard. Imagine a route with a climb profile like a sharks mouth – up, down but rarely flat. The climbs are not of alpine length but can be very sharp – Yorkshire folk don’t mince around with hairpins, the roads just go up. After a day in the saddle the relentless climbing and descending saps your body.

Yorkshire is about the same size as Flanders in Belgium and the cycling fans are just as avid about their sport. We thought hard about how we could design a classic looking jersey and took inspiration from one of the greatest cyclists ever – Eddy Merckx. Tipping a nod to his famous Molteni colours we based our jersey on that.

The jerseys will be available from the end of August in limited quantities. Order yours here –