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Yorkshire Day

August 1st is Yorkshire day. To celebrate this we are launching a new jersey.


On the (very slight) off chance that you didn’t know Yorkshire is hosting the Grand Depart for the Tour in 2014.

Yorkshire is the home of some very notable people – Tom Simpson, Malcom Elliot, Brian Robinson, Barry Hoban, Beryl Burton, Ben Swift, the Chuckle Brothers.

If you’ve never done it, riding the hills of Yorkshire can only be described as hard. Imagine a route with a climb profile like a sharks mouth – up, down but rarely flat. The climbs are not of alpine length but can be very sharp – Yorkshire folk don’t mince around with hairpins, the roads just go up. After a day in the saddle the relentless climbing and descending saps your body.

Yorkshire is about the same size as Flanders in Belgium and the cycling fans are just as avid about their sport. We thought hard about how we could design a classic looking jersey and took inspiration from one of the greatest cyclists ever – Eddy Merckx. Tipping a nod to his famous Molteni colours we based our jersey on that.

The jerseys will be available from the end of August in limited quantities. Order yours here –

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We love musettes. They are great for carrying small items such as books, race capes and bike locks and are small enough to stuff in your back pocket when they are empty.

Traditionally handed out at feed stations during races and packed full of goodies such as bananas, rice cakes and sandwiches they are then discarded by race cyclists when they are empty.

We’re stocking three different designs of musettes at the moment – a Brooklyn blue one, a black Molteni one that we’ve had made especially (the team issue one was white but we thought the black ones looked cooler) and a Omega Pharma Quickstep one as used by Mark Cavendish and Tom Boonen.


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It’s a mugs game

As well as riding our bikes we do enjoy a good brew (and piece of cake). We’ve designed and had made a couple of cycling themed mugs that celebrate a couple of our all time hero’s Eddy Meckx and Fausto Coppi.

The Merckx mug has Motleni Arcore on it – probably his most famous team and the Fausto Coppi mug has Il Campionissimo written on it and is in celeste blue.

They make an ideal gift or a good way to make your mug stand out from the crowd.

Both mugs have a 10 oz capacity and are ceramic. 1 single mug only supplied. Tea, coffee and digestive biscuits not included.

Buy yours here: