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The other Belgium

For the past few years I’ve been heading over to Belgium for a weeks riding. Instead of heading for Oudenaarde and it’s classic climbs I’ve been staying just north of Brugge on the edge of the polder.

This low lying land that sits just behind Belgium’s 42 km coastline is often overlooked by cyclists who just pass through it heading south. However what they miss in their eagerness to hit the bergs is a hidden gem.

The are is abundant with well maintained quiet rural roads and pan flat terrain. Navigation is very simple. Pick up a map from a book store or local tourist office and there are cycle routes criss crossing the area. Key junctions are numbered so riding is a case of a rather elaborate dot to dot.

The area is very accessible for a mini break on the ferry to Zeebrugge – sail on Friday, ride on Saturday and return home by Sunday morning.

For more information on cycling in Belgium check out the Fietsroute website.

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Welcome to our new range of jerseys




Inspired by our love of late 70’s jerseys, we’ve decided to launch our own range of cycling clothing.

We’ve started with three jerseys that we have had especially made for us by Bioracer in Belgium (the folks behind the Belgium, German and Dutch cycling teams and 2013 Euskaltel kit).


  • The Yorkshire Jersey – After a successful launch on Yorkshire Day,August 1st, for pre-orders this kit is inspired by the Molteni kit worn by Mr Eddy Merckx.


  • Roubaix – we thought we’d bring some French charm to our range. This jersey uses the colours of the French tricolour and bears the name of the finish of the queen of the classics.


  • Vlaanderen, of Flanders is that bit of northern Belgium that has produced a whole range of cycling hardmen or ‘flahute’.

See the whole range here.

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Born to be Belgian

Now it’s that time of year for the Spring classics everyone goes all Belgian with their fanaticism for one day races.

We’ve got a couple of cracking Quickstep replica jerseys in stock if you want to join in the fun and develop a beer and frites habit.


The Belgian champs jersey is a replica of the one worn by Mr Paris-Roubaix himself Tom Boonen.


The Quickstep team jersey is rather special as it has the world champion stripes on – as worn by the Manx missile – Mark Cavendish.

Get yours now !